Triko is an eco-conscious and sophisticated street wear collection for the progressive and eclectic individual. Based in New York City since 2001, designer and founder Hector Estrada is the driving creative force of the Brand.

Triko is a unique and progressive premium clothing brand with an aim to inspire by promoting environmental and social issues through its designs and lifestyle, with a zen like approach to fabric cutting and design.

As an eco-concious designer, Hector utilizes sustainable materials such as, raw and organic cotton, coconut, tagua and recycled soda can buttons in some of his pieces.

Most of the line is limited edition, with great attention to detailed finishes. Hot picks for the summer are the polo weave tops, you’d never look so fresh and clean.

Grooveeffect is an urban style, music, and events guide focusing on men’s and women’s streetwear, indie and underground music, and the club and party scene.

Grooveeffect was created by Ivy Rashid and Sean Mulholland, veterans of the streetwear and club culture coming out of the underground rave scene in the 90’s. We watched streetwear go from camo and phat pants to nu-camo all-over prints and skinny jeans. We don’t do any one ‘thing’, but rather take our influences from all around us.

We’re not sneaker heads, we’re not clubbers, we’re not hardcore hip-hop heads, we’re not hypes for any product dropped by flavor-of-the-month brands.

But at the same time we do take a little from all of that, and them mix it in with whatever other random things we think are hot. It’s about developing a personal style. We just try and filter out the noise and give you the good stuff.