Naive Clothing
Naive Clothing was formed in 2004 as an outlet for Joshua Martin and his friends to create something that they felt was needed in the fashion industry. After toying around for a couple of years and spending time on and off some tours Naive Clothing realized in the spring of 2006 that they needed to make their clothing about something greater.

In the spring of 2006 the idea of “our profit for their profit” was born into the brain of the company and reflected the entire staffs hearts. This idea is simple: “We sell shirts and give some of that money away. We aren’t anything greater than that.” Naive Clothing is a for profit company, but they are trying to give some of that away because the needs of the many are great.
In the Fall of 2006 Naive Clothing released their latest line with a Southern Direction to focus on their heritage and lead them towards a new design direction. The new shirts are all printed on American Apparel and each one tells a story. As with all Naive Clothing shirts the shirt is just half the product because the story and the images behind it are what make their shirts unique.
Heading into 2007 Naive Clothing is in the process of trying to expand their message through word of mouth advertising and truly start to open peoples eyes. With the slogan “Push the Heart” They are taking the web by storm.










