Grooveeffect is an urban style, music, and events guide focusing on men’s and women’s streetwear, indie and underground music, and the club and party scene.

Grooveeffect was created by Ivy Rashid and Sean Mulholland, veterans of the streetwear and club culture coming out of the underground rave scene in the 90’s. We watched streetwear go from camo and phat pants to nu-camo all-over prints and skinny jeans. We don’t do any one ‘thing’, but rather take our influences from all around us.

We’re not sneaker heads, we’re not clubbers, we’re not hardcore hip-hop heads, we’re not hypes for any product dropped by flavor-of-the-month brands.

But at the same time we do take a little from all of that, and them mix it in with whatever other random things we think are hot. It’s about developing a personal style. We just try and filter out the noise and give you the good stuff.

Formula Werks is a Chicago/Amsterdam brand founded in 2003, wholly independent, artist-driven streetwear. Run by well known artists MAD, Sket One, Brian Morris, Joey Potts, Intel One, Revise CMW, The Escape Artist, Malin Hanas, and Jose Garibaldi.

About 75% of our goods are limited edition, hand-stitched or hand-pulled. The other quarter are exclusive, one-of-a-kind items such as bags, jackets & caps.

Featured in galleries all over the world and magazines & books galore, it’s all about the art and how it’s rocked. FWX is currently sold in high-end streetwear shops and galleries in the United States, Taiwan, Dubai, Belgium & Germany.

Formula Werks // Stay Beautiful

Beautiful/Decay’s format is revolutionary in that it documents the convergence of fine art, graffiti, design and other relevant forms of art; exposing the magazine’s diverse readership to mediums that are not juxtaposed in any other independent publication. Over the last decade Beautiful/Decay has garnered a reputation for breaking never-before-seen artists, covering fine art with a youthful and informed point of view and being “THE” go-to handbook for Creative Directors in the know.

Founded on the theory that “if you can’t find it, make it”, Beautiful/Decay began as a small black & white zine started by Amir H. Fallah and high school friend Jay Littleton in the quiet suburbs of Fairfax Virginia in 1996. Taking the name from a quote by artist Barry Mcgee (Twist) in graffiti zine 12oz. Prophet, “Beautiful/Decay” described everything Amir loved about emerging art and underground culture. Since then, Amir and his partners, Ben Osher and Fubz, have taken the publication from a black & white zine with a 3000 copy circulation to a full color glossy publication with an international distribution of more than 40,000 copies. The bi-coastal publication has branched out to create Beautiful/Decay branded books, curate art shows, develop event sponsorship programs, as well as launch a highly sought after artist’s series apparel line and various limited edition products.

Serving as a trendsetting resource for curators, Creative Directors, collectors, and the like, Beautiful/Decay delivers the best in emerging art, design, music, and fashion to its readers.

Beautiful/Decay Shop specializes in carrying clothing, books, and accessories by independent artist based brands. The shop also carries Beautiful/Decays own artist based line which features clothing collaborations with featured artists from the magazine.

Subscript, an NYC based clothing line, which debuted in Spring 2005, is an ongoing design experiment that employs widely disparate, sub/cultural references, combined with heavy-handed graphic design.

Presently limited to no more than 300 cut-and-sew pieces per style, Subscript combines meticulous attention to detail while integrating traditional and luxury fabrics thereby providing a sophisticated interpretation of classic streetwear.

ethods NYC Clothing is a support system for those who choose to follow their dreams in life. We celebrate the entrepreneurial spirit of visual artists and musicians who choose to bet on themselves rather than settling for a career that isn’t what they want most out of life.

All artwork featured on our shirts comes from artists that we have hand-picked from around the world. These are artists who have been making noise in the art world on there own.

After two years in the industry, Methods has secured its place in the Streetwear game. We pride ourselves in the fact that a hip-hop kid, rasta, skater, hard-core kid, metal-head, or whoever; can all rock our line.

We are also known as a huge supporter of the music scene in NYC. We have sponsored countless hip-hop shows, parties, hard-core shows, and concerts over the past few years. By keeping our ears to the street, we are able to bring the freshest designs to the masses around the world.

ABSTRAXX is a universal casual farbixx company driven off standing alone / being different and inspiring the youth.

anything is possible with passion / Grinding / Hustling / Standing up for the power of self belief / The epitome of individuality / a fusion of urban / street couture / influenced by music / life struggles / experience and accomplishments / a street grown lifestyle giving birth to a movement to Stand Alone® / relating to others through art / fashion / culture / life / struggles / success & design / creating quality freshness flavor that encompasses all that you are and will be. A rupture from the norm classified by your existence and designed to Stand Alone®

Stand alone / Be Different / and Inspire
Freshness that never expires
Striving to be un-usual
Double X up!

Founded in Montreal, and groomed in New York City, Umsteigen bursts upon you like oneiric snapshots from a fairy tale.

Susanne Schubert, the creator and designer of Umsteigen, revitalizes traditional clothing like hoodies, tanks and sweatshirts and blows them up into playful works of wearable art. Umsteigen defines the small-scale design-driven fashion house, designed and manufactured in NYC using local resources. To own an Umsteigen is a statement of your individuality, your personality, and your inimitable style. What it comes down to is that Umsteigen is made specifically for you and no one else. Ms. Schubert, rest assured, would have it no other way. Now available online!

Hippo Esthetics aka HIPPOE is a streetwear brand that\’s main focus is versatility. Just like how the Hippopotomus is a land animal that is just as able in water… we can play on all levels. A dangerous beast with a massive appetite for that $ GREEN $!

Our designs are inovative, fun, and empowering. All products are printed DIRECTLY from us to you, no middle man but from the artists/designers themselves. We take pride in the quality of our clothing, making sure that every garment is created to the best our our ability. All Garments are made with 100% HIPPOE LOVE…

$tay Hungry!
FEED THE HIPPOE$

Format Magazine is your source for the most current and compelling information relating to urban art/fashion. In addition to bringing you up to date daily on the most recent news in art, fashion, music, and more, Format Magazine is published online in its entirety every second Sunday evening.

Our mission at Format Magazine is simple: to expose influential and interesting elements of art and fashion as they relate to urban culture.
Whether exhibited in teaching, art, television, or otherwise, visual representation is undoubtedly the most prominent and powerful medium of communication in the 21st century. With our focal point on art and fashion, Format is also a lifestyle magazine, both responding to, and shaping the ever-evolving urban identity.

We strive to maintain a broad scope, encompassing elements from every corner of the art world, including, but not limited to: fashion, street art, traditional fine art, graffiti, sneaker culture, toys, film, photography, design, music, books, and magazines.

By publishing Format online, we plan to slowly build a global urban art community, whose continuing efforts will be simultaneously channeled back into the magazine itself, ensuring a publication made by our community, for our community.

(COMMUNE) is a premium street fashion label focusing on classic designs and cuts using premium materials emphasizing attention to detail.

(COMMUNE)consists of 2 long-time friends with backgrounds in professional design and garment manufacturing. The brand’s goal is to execute quality garments while maintaining thier original vision and direction.

WE DO WHAT THE F*CK WE WANT.