notsoRED.com is an online store that carries unorthodox, cool, non-faux pas streetwear. Based out of Los Angeles, it is the defender of the independent world and intends to keep it that way by keeping its designs limited.

Some of our local friends that we work with are Buff Monster, Dim Mak, Came Crashing, Freegums, Hydrahead, and JFish. We also work with some international artists - Lite Streetwear, Satellite Castle, 347, Celtic, Eat&Nico, etc.

notsoRED started with a bunch of passionate, adventurous, and artistic people sharing the same ideals and compliments from people on their rare haves and finds. Not only that, they also feel fortunate to be able to experience the alternative culture and would like to share this advantage with others. With this goal in mind, the well-traveled bunch got together and came up with a unique concept – “We’ll do the hunting and share the goods with you.”

So for those of you who want to look effortlessly cool and who hate seeing your shirt on someone else when you walk around town, notsoRED is the place to go. And for those who are simply too busy to go shopping, are too cool to be seen shopping, or just don’t want to spend a fortune yet need new clothes, notsoRED can be of service anywhere at any time of day. You may go to click away and bag away some goodies now. Enjoy.