Grooveeffect is an urban style, music, and events guide focusing on men’s and women’s streetwear, indie and underground music, and the club and party scene.

Grooveeffect was created by Ivy Rashid and Sean Mulholland, veterans of the streetwear and club culture coming out of the underground rave scene in the 90’s. We watched streetwear go from camo and phat pants to nu-camo all-over prints and skinny jeans. We don’t do any one ‘thing’, but rather take our influences from all around us.

We’re not sneaker heads, we’re not clubbers, we’re not hardcore hip-hop heads, we’re not hypes for any product dropped by flavor-of-the-month brands.

But at the same time we do take a little from all of that, and them mix it in with whatever other random things we think are hot. It’s about developing a personal style. We just try and filter out the noise and give you the good stuff.

Cutthroat Clothing is based outta Toronto, Ontario and is heavily influenced within the music scene.

We work with a lot of tours and have a roster of bands we endorse, including: Protest The Hero, I Hate Sally, These Silhouettes, Machete Avenue etc.. On our site you can find the freshest new gear, really good bands, and a list of “hot” upcoming events.