HipHipUK
On the internet today, there are a lot of websites that only feature and review
t-shirts. But there are some who choose to dig deeper and look at the t-shirt
industry with a critical eye. HipHipUK is a part of the second group of
websites, or more accurately, a blog in this case.
HipHipUK is the brainchild of British blogger Adam Fletcher who is currently
based in Leipzig, Germany. He currently works as a creative director for the
apparel brand Spreadshirt.
The idea for his blog came from his dissertation on the t-shirt brand
Threadless and the role of virtual communities in supporting innovative product
development, thus the academic treatment of some of the topics discussed.
But being academic doesn’t mean it lacks that cool factor that makes a site
interesting. On the contrary, the blog is filled with interesting articles as
well as interviews of some of the big names in the industry. Sure, the template
is simple, but in this case, the content of each entry and interview rules the
other features that the blog has.
Speaking of features, HipHipUK has a cool one that makes it easier to go to
previous posts without clicking on the archive menu. On the blog’s main page,
just above the newest entries is a horizontal scroll bar that lets visitors
simply scroll to their desired archive page number. It is more convenient than
having to click through loads of monthly archive pages. But if you want to view
the archives by month instead, there’s a drop-down menu at the sidebar.
Alternatively, there’s a separate archives page that lets you dig deeper into
them.
The t-shirt industry is a very dynamic and creative one. Look into it deeper
and you find something more beautiful and valuable. www.hiphipuk.co.uk helps
you do just that.
