The Hundreds
TheHundreds is “…a lifestyle project that encompasses our signature clothing brand and online magazine.”
Their blog is a damn good read for everyone who wants to get some insight into the streetwear game. Besides stories about their life you can find their original clothing line and the new Public Label collection in the online shop section of the site. 2006 was Ben and Bobby Hundreds year and the infamous Paisley Hoodie rocked the streetwear world.
From the Hundreds site:
Our line is inspired by “Los Angeles Lifestyle / California Culture,” and our roots within the skateboarding, punk, and hip-hop subcultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the turn of the millennium.
The Collection (t-shirts), Public Label (cut & sewn garments) and Tens (women’s program) are sold in limited quantities in the world’s most prestigious streetwear boutiques (including our online Shop) and has been recognized and featured by the industry’s leading publications, such as The New York Times Magazine, Warp Japan, Complex Magazine, Streetwear Today, Beinghunted, and the “Untitled” book by Lodown.
