Alador and Smith Streetwear
Street Sophistication meets Artistic Addiction in the presentation of Alador and Smith’s introductory Spring and Summer 2007 collections.
Founded and conceptualized by New York natives Pascal Alouidor, Derek Smith, Steve Cover, and Jamal Reid, Alador & Smith (A&S) is a contemporary, art-conscious and graphically-driven collection featuring premium tees, thermals, polo’s, and hoodies that reflect a hip sensibility and chic swagger.
The collection, based on the acronym S.M.I.T.H, So Many Intelligent Themes, that targets the 18-35 year old male consumers, tastemakers and trendsetters alike, includes savvy and street wise sayings like “Every Dog Has Its Day”, “Rags to Riches”, and “Bright Light Influenced.” The price points for the Spring 2007 Collection, are moderate ranging from $45 for tees to $85 for hoodies and position A&S to fulfill their niche’s demand for luxury-inspired high-end garments at affordable prices.
Currently launching in boutiques in Montreal, Japan, New York, Los Angeles, and several other cities across the country, Alador & Smith is making its big debut to high-end department stores, influential boutiques and specialty stores in major cities across the US as well as oversees in London, Tokyo, and Berlin this year. A&S has also developed a strong online consumer following that allows the freedom to customize the A&S collection to his or her personal desires.
The A&S collection has been featured in lifestyle magazines such as Ramp, the Ave, XXL, and Kicksclusive. In addition, it has been and continues to be a popular garment of choice by celebrities and TV hosts on both MTV2 and BET, even featured on NBC News. With the eye of the contemporary fashion industry already on the A&S brand, it will
continue to be a mainstay in the specialty-brand market, providing one-of-a kind garments for years to come.
