Crowded Elevator - New Zealand Streetwear
You know that you’re pressing all the right fashion buttons when your label’s first collection immediately sells out and a second is stocked by established New Zealand designer WORLD.

Such is the case for new Kiwi clothing label Crowded Elevator, who despite being only a years old is a huge hit in the land of the long white cloud and about to break into the Australian market.
Such rapid growth shows that we are filling a gap in the market for high quality locally-made product with international flair, says Company Director Carl Thompson.
Launched in June 2007, the label’s sold out inaugural summer collection featured 11 eclectic internationally styled tees for men with catchy slogans in retro fonts and kitsch animal graphics in neon bright colours.
We did a lot of research internationally and focussed on emerging trends from Sydney, New York and London to come up with a range of cutting edge nu-rave streetwear, says Thompson.
A lot of people do prints on tees, but I like to think Crowded Elevator clothing is more than just printed tees it¹s artwork that is designed to be worn.
November 2007 saw the release of the limited edition Creative Collection Vol1, Kiwi-influenced prints designed by some of New Zealand’s hottest artists and sold through the country’s leading fashion stores.
The Creative Collection allowed us to showcase some of the country¹s hidden talent, says Thompson. We can’t wait to make it an annual event, and that’s likely with the invaluable support WORLD provided right from the start.
For winter 08 the label expanded into hoodies and a selection of women’s tees - but with the rate the label is growing, dedicated followers of fashion should get on this ride at the ground floor.









