Misery Loves Co. is a collaborative venture between two Toronto based graphic designers that features streetwear collections from Obey Giant and Lifetime Collective.

Inspired by a love for design and fashion, this independent online clothing store is driven by the desire to seek, and share clothes that exhibit a wickedly distinct and exciting variety of streetwear designs.

Stocking both male and female accessories, graphic tees, hoodies and woven knits, Misery Loves Co. is about self expression and feeling good in your threads.

You know that you’re pressing all the right fashion buttons when your label’s first collection immediately sells out and a second is stocked by established New Zealand designer WORLD.

Such is the case for new Kiwi clothing label Crowded Elevator, who despite being only a years old is a huge hit in the land of the long white cloud and about to break into the Australian market.

Such rapid growth shows that we are filling a gap in the market for high quality locally-made product with international flair, says Company Director Carl Thompson.

Launched in June 2007, the label’s sold out inaugural summer collection featured 11 eclectic internationally styled tees for men with catchy slogans in retro fonts and kitsch animal graphics in neon bright colours.

We did a lot of research internationally and focussed on emerging trends from Sydney, New York and London to come up with a range of cutting edge nu-rave streetwear, says Thompson.

A lot of people do prints on tees, but I like to think Crowded Elevator clothing is more than just printed tees ­ it¹s artwork that is designed to be worn.

November 2007 saw the release of the limited edition Creative Collection Vol1, Kiwi-influenced prints designed by some of New Zealand’s hottest artists and sold through the country’s leading fashion stores.

The Creative Collection allowed us to showcase some of the country¹s hidden talent, says Thompson. We can’t wait to make it an annual event, and that’s likely with the invaluable support WORLD provided right from the start.

For winter 08 the label expanded into hoodies and a selection of women’s tees - but with the rate the label is growing, dedicated followers of fashion should get on this ride at the ground floor.

The Berlin based organic T-Shirt Label 500GODZ was established in the summer of 2007. Since April 2008 the strictly limited and completely sustainable, sweatshop free T-Shirt collections are distributed worldwide.

For the first collection the label got the British Street Artist AME72 on board. Other Street Art figures and Illustrators will follow with their collections.

500GODZ are pursuing a philosophy that balances a provocative and social crititical superstructure with most stringently practiced ecological awareness.

All 500GODZ T’s are made and organically dyed in Turkey out of 100% certified organically grown cotton and are printed in the UK by taking advantage of a chemical free printing technique.

In addition the cotton quality used in 500GODZ T’s is certified by the Soil Association, which is the UK’s leading organic organization and also by GOTS the Global Organic Textile Standard. All 500GODZ manufacturers are members in the Fear Wear Foundation. This Dutch based foundation aims to promote humane labour conditions in the garment industry.

This way 500GODZ are able combine both provocative social critical Street Art and environmental awareness hitting the nerve of an urban scene that is ready to make a change. Social Awareness is here not just another half hearted marketing attempt but the labels philosophy and is backed up by every possible certificate.

Moreover each t-shirt design is limited to a maximum number of 500 Shirts (usually 300 – 400), a handwritten serial number is written on the label tag of each shirt and the sales can be traced via an online map which shows to which country a design has been sold making every design a unique piece of art.

The popularity of streetwear has spread across the world. People everywhere who want unique products have found streetwear as a way to standout from the crowd. Our goal at As Seen Fit is to make streetwear available to those people.

During the initial stages of As Seen Fit, we imagined a site where people could accurately see the style and quality of our brands’ attention to detail. We hope to provide the best fits and service possible, while supporting the hardworking underground brands who are the pioneers of style and fashion. We hope our customers are able to see themselves in these fits.

The founders of As Seen Fit are two college students, both with a love for streetwear. Our initial quantities are limited, but we will constantly be adding more brands and even more hot gear. Quality customer service is our commitment to you. So please, send any questions, comments, wanted brands to info@asseenfit.com.