Descolex Streetwear and Art in Brazil
Created in December 2006, Descolex brings notes, reports, articles and videos about fashion and its influence on Brazilian urban culture. The Blog also, talks about music, street art, fine art, graffiti, sneaker culture, toys, film, photography, design, books, and magazines. We cover things that amaze us, from big (traditional) Brazilian brands to obscure and new labels.

Due to its informal and pleasant texts, Descolex achieved in only a few months time – and without any PR efforts – the impressive mark of one thousand accesses per day. Because of this success, it became a reference for Brazilian and international streetwear fans, with an exponentially growing audience. The site was also invited, in January 2007, to be a part of the first official blog coverage of São Paulo Fashion Week, the largest and most important fashion event in Latin America.
This project rendered the blog various citations in specialized news vehicles. At the end of 2007, Descolex was nominated for the “best national fashion blog” prize, granted by Chic, one of the foremost Brazilian fashion websites. The blog is witten in São Paulo by Glauco Sabino, fashion producer and journalist, who started his career when 16 years old. His portfolio contains works for Vogue Magazine, Folha de S. Paulo newspaper, and as well as other media vehicles.




